A new collaboration has begun between CUSTOM BUSINESS and DIAGO the Luxury Company to enhance Made in Italy
A new collaboration to enhance “Made in Italy” has been recently formalized by CUSTOM BUSINESS and DIAGO the Luxury Company (DLC) in their respective offices. With this agreement, they make their respective professional skills available each other. This will create an increasingly effective synergy to enhance “Made in Italy” luxury products in the world.
The agreement provides for collaboration in the sectors of brand reputation, marketing cooperation, communication on different channels, promotion and development of “Made in Italy”. Additionally, the agreement involve startup support, luxury services for individuals and companies, concierge services, niche products, branding, corporate internationalization, organization of seminars, webinars and events.
The collaboration includes both the activities related to the Brand Custom Business and the “POLO 100% MADE IN ITALY” project.
Vito Di Lorenzo, patron of the Custom Business brand underlined that: “Our mission is to create a unique product experience that combines the Italian manufacturing tradition with innovation. We create products for managers – men and women – for everyday-life. Starting this year, for an international clientele, we add other high quality accessories to our unique bags: such as shoes, glasses, wallets, belts. The collaboration with DIAGO will allow us to broaden our commercial horizons especially towards foreign and Gulf countries in particular.”
For DIAGO the Luxury Company , the founding partner and sole administrator, Alessandra Di Iorio underlined that “as a matter of fact, today the luxury sector seems not to suffer from the crisis.”
“The luxury market”, continues Alessandra, “does include both cars, furniture, design and yachts, and also clothing, footwear, accessories and other products in which Italian companies excel: sectors in which the Italian system enjoys an excellent global positioning. Certainly, Made in Italy quality products continue to make an important contribution to the economy of our country.”
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